Retail buyer decision-making in Japan
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Published by Marketing Science Institute in Cambridge, Mass .
Written in English


Book details:

Edition Notes

StatementFrank Alpert ... [et al.].
SeriesReport / Marketing Science Institute -- 95-108, Working paper
ContributionsAlpert, Frank., Marketing Science Institute.
ID Numbers
Open LibraryOL20766645M

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To do so, we surveyed Japanese supermarket buyers about the individual and relative importance of five key factors in their choice of suppliers. In addition, we used similar data from a previous study of retail buyers in the United States to develop the first cross-cultural comparison of retailer decision-making. This is “The Consumer’s Decision-Making Process”, section from the book Marketing Principles (v. ). For details on it (including licensing), click here. This book is licensed under a Creative Commons by-nc-sa license. The buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives.. Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. Decision-Making & Japan: A Study of Corporate Japanese Decision-Making and Its Relevance to Western Companies [Taplin, Ruth] on *FREE* shipping on qualifying offers. Decision-Making & Japan: A Study of Corporate Japanese Decision-Making and Its Cited by: 3.

  The shift to value has already generated some winners: Mc Donald’s in the restaurant chain, Ikea & Nitori in the furniture retail, Costco & Wal-Mart, Amazon Japan & Rakuten in online retail . Making it successful: decision quality, speed and execution At the management level, I have worked in a large public foreign company, a large public Japanese company and a small privately held Japanese company over several decades. I would like to present to you the differences in the decision-making process of those three types of companies Japan and the Decision-Making Process Read More». This paper aims to focus on the decision making procedure " Ringi System " of Japanese Management Process. It is a decision making process termed " Ringi " with a bottom up approach to overcome. Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply term "retailer" is typically applied where a service provider fills the small orders of many individuals, who are end-users, rather than large orders of a small number of wholesale, corporate or.

  Virtually all buyers, no matter their demographics or attitudes, have similar associations about brands. They respond positively to the same remedies for enhancing perceptions. Particular codes. The shift in decision-making does not apply in the same way to toothpastes as to cars, to less-connected versus well-connected consumers, and to decisions made with versus without time pressure. We present in the book a new framework called the Influence Mix to help managers identify the mix of sources that influence their customers, and plan.   Seven-Eleven Japan also knows that, like Americans, its customers are “time starved.” Shoppers can pay their utility bills, local taxes, and insurance or pension premiums at Seven-Eleven Japan stores, and even make photocopies. Allan Bird, “Retail Industry,” Encyclopedia of Japanese Business and Management (London: Routledge, ), The typical buying group for a complex B2B solution involves six to 10 decision makers‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the group. At the same time, the set of options and solutions buying groups can consider is expanding as new technologies, products, suppliers and.